Mr Baldie: The Fun and Flavorful Cookie Packaging

A Combination of Cookies and Chocolate for Personalized Snacking

What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a mustache, or even a goatee!

Designed by Mutian Yu, Mr. Baldie stands out with its unique concept of interactive snacking. It brings together the joy of cookies and the indulgence of chocolate, allowing snackers to create their own personalized treats. The face-shaped cookie adds a touch of whimsy and playfulness to the snacking experience.

The use of tinplate in the production of Mr. Baldie ensures durability and a premium feel. The dimensions of the packaging are 310mm * 310mm * 60mm, providing ample space for the cookies and chocolate sauce.

Mr. Baldie is not just a snack; it's an interactive experience. By allowing consumers to customize the appearance of their cookie, it adds an element of creativity and personalization to snacking. This unique feature sets it apart from other cookie packaging designs in the market.

The inspiration behind Mr. Baldie comes from the understanding that snacking is not just about flavor, but also about the emotional connection we have with food. Whether we're stressed, bored, or celebrating, snacks often serve as a source of comfort and joy. Mr. Baldie aims to enhance this emotional connection by providing a fun and interactive snacking experience.

During the design process, one of the challenges faced by the designer was choosing the right snack base based on market analysis. By carefully selecting the flavors of strawberry, mocha, and original, Mr. Baldie appeals to a wide range of taste preferences.

Mr. Baldie has received recognition for its innovative design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life.

With Mr. Baldie, snacking becomes more than just eating. It becomes an opportunity for self-expression and creativity. So, next time you reach for a snack, why not make it a flavorful and fun experience with Mr. Baldie?